that's on us. it's not hollywood's fault so much as it is the larger cull tur. >> go ahead, wendy. >> yes, but i agree with what you're saying. advertisers and the media just reflect back what people are feeling, but vek also have the power to raise the ante, raise the bar, up the ante. a few years ago when ikea was the first one to do this amazing commercial with a gay couple shopping for furniture. i'm sure they didn't think their primary demographic were gay couples but that brought in a wonderful group of people ai'm sure to their stores. the research says that some of these awful stereotypes still work, they still sell, but they also have the power to change us a bit. >> i was watching one of our shows here the other night, and jane fonda was talking about women in hollywood and empowerment. >> yes. >> and everyone was like, yes, it's great, it's great, we should talk about this, but the moment you talk about minorities in films or in television commercials or even on television in positions o